Radio imaging is the general term for the composite effect of multiple and varied on-air sound effects that identify, brand and market a particular radio station. These sound effects include: voice-over, music beds, sweepers, intros, promos, liners, stingers, bumpers, shotguns, and jingles. The total effect of these on-air elements create an overall sound design, which positions a radio station and brand within the marketplace, and is designed to appeal to the demographics of the audience it wants the station to attract (e.g., Men, Age 18-54).
Radio Imaging enables radio listeners to easily identify a radio station and to distinguish a radio station favorably against competitors through a unique and enhanced image and sound, particularly in the same programming format (e.g., CHR, News/Talk, Oldies, etc.).
Radio imaging sets the overall mood, energy and tone of the station, while establishing brand familiarity, affinity and loyalty with a listener.