THE BROADCAST RADIO MASTER CLASS [MARCH 2017 EDITION] RECAP…

I had an awesome time speaking on Podcasting at The Broadcast Radio Master Class [March 2017 Edition] put together by my good friend Fola “4Lah” Afolayan.
I particularly doff my hat to professionals such as Victor Orhorhoro and Tola “Jinjah” Adeogun. Both experts made teaching a breeze blending long drawn lessons with practical perspectives and updated techniques in News Reading and Radio Imaging and Production.
A big shout out to Faith Dafe Joseph too for her input and it was great seeing an old colleague again!
I noticed with pleasure during my session an array of creative minds that could do well by taking advantage of podcast’s novelty to launch their great ideas and contribute to radio’s alternative while catering to narrow audiences. It might seem a daunting task at first but practice and resilience should provide profitable long term results.
Take advantage of the November Class by registering here.

L-R: Faith Dafe Joseph,Tola Jinjah, Fola Afolayan,Tony Doe, Sola Animashaun

 

INTRODUCING LOKAL FM…

It’s been a long time coming.
Many spurts, stutters [still happening sef] but somehow against the grain I’ve started it and there’s a purpose behind this movement.
I’ve dreamed of “owning” my own station and while this is still on a borrowed platform, it allows me bring my experience and experimental tendencies with fewer restrictions or managerial hinderances.
Still, it’s expensive, time consuming and nerve wracking especially as I’m doing it all by my lonely.
Good friends have offered advice, skill and moral support where needed but now it goes beyond that.
I need funds to run it.
But I’m confident that will come.
First the vision…to be a leading aural source of informed entertainment [music, news, etc.] albeit in pidgin.
The Mission, is to showcase the best of Naija content to the world, highlighting triumphs in the arts and technology!
Summary:
“LokalFM is a pidgin variety station featuring informative entertainment targeted at Nigerian & African audiences at home & abroad.”
I even coined a format for it [PVR] Contemporary Pidgin Variety Radio.
I look forward to you joining me on this journey as artistes who need to be heard, tech gurus with stories to tell, service providers confident enough to advertise on this platform, trusting in its vision.
Lokal FM will also be a platform for aspiring radio talents embracing new technologies to improve their skills.
So, are you with me?

Listen to LOKAL FM!

WHAT DOES RADIO IMAGING DO FOR A RADIO STATION?

I joined a Radio Imaging and Production Public Group on Facebook. I have had some of the most incredible insights on what this often overlooked key feature, does and is still doing for radio. And then someone had to ask this question. I promised I would collate the best answers and feature them as a blog post for reference purposes on my site.

Enjoy.

Voice Over specialist, Rob Ryan asked:
“In your own opinion, what does radio imaging do for your radio station? Do you ever feel it gets ratings? What’s its purpose in 2016?”

And they answered…

Paul A. Huddleston –  If done correctly, good imaging can give your listeners a feel for the attitude of your station. Bad imaging can confuse listeners. Good imaging also helps build a sense of community, like the listener is part of a club or group that is tied together through the station. There are, IMHO very few stations that inspire the kind of single station devotion that was seen 20-30 years ago, and a really good overall station imaging package can attempt to get that feeling back for the listener.

Blake Keele –  I think you should start your production session with the mind set that you are going to make it as perfect as you are capable of making it……regardless of how much time it takes……with the goal of making your station sound as fucking awesome as you can. The sense of pride that comes from that can’t be bought. Driving down the road and hearing that piece come on between two songs with your radio cranked, and it sounds perfect. That’s the money shot. Damn I miss that shit!

Matt Cundill –  I double as a radio consultant when I am not doing voiceover. Here’s what I tell radio clients. Get a Voice that is great and pay them a lot. That person is on the air after every song or every other song. The voice should have personality and be dynamic and larger than life.

Shawn Tempesta -Television has logos and graphics to make their mark. Imaging is the audio trademark of the station. Much like the logo on the news shouldn’t take over the whole screen, imaging shouldn’t be too long, or stale, for its own good. But when done right, it makes listening to that station unmistakable.
Jeff Jaxon  – Imaging is the face of the station and the clothes, the jewelry, and the accessories that the station wears. The content is the personality.

David Tyler – Radio imaging is the artwork that’s on the box of the radio product. It helps to identify it on a crowded radio dial, in the same way the bright red and white design of a case of coke does at the grocery store.

Matt Cundill – I will further David Tyler’s comments and say that imaging is the best way to brand your product. So hire a great imaging and production person. No longer is music a branding component on the station as everyone has access to all the songs now.
Sam Phelps –  It’s called ‘perception without awareness’, a very real phenomenon. When you walk down the street you see lots of people, but at the end of your trip, if someone asked how many people you crossed and what they looked like, at best you might pick out a couple which really stood out. Just because you can’t remember or describe them, we all know that doesn’t equal no people were seen on your travels… You perceived them, but weren’t aware. Imaging is like this, it’s the perception of the feeling… You don’t hear the difference, you feel the difference.
Geoff Scott –  its ‘the face’ of the station, a friend who says the things that makes them welcome us into their lives, and stand out from the rest of the clutter of the dial. It also, done properly makes it seem like a person is there who cares about you and the community and not just a meaningless playlist of nonsequiteur music. It says ‘yeah we’re professional & personable’ and not ‘yeah we’re a webstream with a stick’

Thinking of joining the family too? just click on: RADIO IMAGING & PRODUCTION

RADIO IMAGING: MY JOURNEY INTO SOUND

“… imaging is the number one-heard thing on a station, after music and jocks. Imaging is your prime branding and audio identification element on the radio station.” Jason Garte, Mix Radio Imaging

It all started like an accident really. Some would say Divine Providence. Continue reading “RADIO IMAGING: MY JOURNEY INTO SOUND”