POLL: PODCAST LISTENING HABITS IN NIGERA
Recently, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found out.
54.5% of podcast listeners in Nigeria are male. Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts. 42.4% say they listen to podcasts once a week, while 20.3% say they listen daily. Fridays [48%], Saturdays [40%] and Mondays [36%] are favorites for Podcast Listening. Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts. 66.1% listen to podcasts at home. 94.9% listen to a podcast on their mobile devices. 74.6% listen to Pop Culture Podcasts. Only 18.6% listen to news podcasts. However, 37.3% say they listen to podcasts for Information Value. 52.5% prefer podcast under 40 minutes. 22.5% don’t mind the use of explicit language in podcasts. Over 40% of podcast listeners reside in Lagos State, Nigeria.