RADIO: WHY PERSONALITY MATTERS, FRED JACOBS
“During these crazy, over-saturated, media-rich times, personality and the trust factor mean more than ever. When you see a well-respected reporter taking responsibility for a story, there’s a sense of accountability at work. Most people have preferences for news reporters and anchors, whether on TV, radio, in print, or online. Seeing a reporter’s name or having it super-imposed below their image is one way consumers make judgments about a story’s veracity and whether they want to spend their precious time reading it.
That’s also true on the radio. We tune in to talk or sports hosts because we like their style or points of view. We look forward to hearing a favorite DJ.
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched – a mobile apps company that has designed and built more than 1,200 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created – a mashup of radio and automotive, designed to foster better understanding of the “connected car” and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media’s commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.